In 2008, Australian of the Year Lee Kernaghan provided the vocals for the third television commercial which features evocative images of rural and regional Queensland from outback stations to towns.

In 2007, Phase 2 of the Every Family Needs A Farmer campaign has started rolling to continue our push to dispel farming myths through proactive media engagement.

The second commercial - featuring rugby league legend Shane Webcke along with current Broncos players Dane Carlaw and Michael Ennis – is sure to catch the attention of both city and country audiences.

Shane, a campaign ambassador in 2006, has a farming background which combined with his high community profile and strong belief in the need to build links between farmers and their urban cousins allows him to speak with a strong belief in the campaign. AgForce would like to thank the Brisbane Broncos for their assistance in making Shane and his former team mates available for the production of the second EFNAF television commercial.